Fishing Club
"Karas"
Logotype a private fishing club
for construction workers
Part 1
Brief. Keywords
  • Unity with nature
  • A community of like-minded builders
  • Safe and quality equipment
  • Endurance and patience
  • Common goal, idea
  • Humor
Part 2
References
Part 3
The first variant
The idea of a reverse mermaid image is something mythical, unfathomable and a reference to the boys' club,

Pros: humor, vulgarity, fishing theme.

Minuses: difficult execution, ambiguity of interpretation, no connection to construction.
Part 4
Idea. Who's that?
Hunter
Fisherman
Winner
Part 5
Logo
The bear as a hunter and fisherman is an obvious
and understandable image. A reference to the symbol of Russia. Connection of three symbols - bear, fish and helmet.

Pros: clear images, humor, reference to the theme of construction and fishing "Karas" as a definition of clumsy - a bear with a fish on his head.

Cons: no vulgarity, unconventional behavior of a bear with
a fish on its head.
Bear
Symbol of Russia
Fisherman and hunter
Manliness, strength
Fish
Fishing
General idea
Goal, achievement
Helmet
Construction
Safety
Quality standards
Part 6
Сolor scheme
Golden carp
Brown bear
Silver carp
Black bear
Forest Shadow
Part 7
Merch
Hook ’em, land ’em!